The other week, when I wrote about creating images in Canva, I received the following comment,
The commenter makes some good points, BUT there are also things to be aware of in such an approach,
Fiverr and other freelancer sites provide a valuable service, and often at very good rates.
I use such sites when I want something very specific that I can’t do myself.
It is easy though to end up with something that is poor quality, does not meet your brief, or worst of all, is simply copied from somewhere else.
To get the best from freeçancers you need to be able to specify in detail what you want the image to be.
Make sure you have revisions included in the price.
Also be aware that if you get it wrong, it might cost you to get it corrected.
I recently saw a banner that had been created for a marketer, the marketer had given the creator the text to use, but had spelled Marketing without the ‘e’ and that is what is on the banner!
Also, remember that you get what you pay for.
Google Images is an area where you have to be careful, if you get it wrong you could find yourself on the wrong end of a large legal bill.
Taking and using other people´s images without permission is unprofessional and could be illegal.
The most significant danger of sourcing images via a Google search is violating copyright laws.
Most images you find through a Google search are protected by copyright. This means they belong to someone – the photographer, the artist, or an organisation. Using these images without permission, especially for commercial purposes (like a monetised blog), can lead to legal issues, including lawsuits and hefty fines.
Here are a few misconceptions when it comes to image use:
Royalty-Free does not mean you do not have to pay for the image, it normally means, that if you pay a fee that allows you specific use of the image, you do not need to pay a royalty each time you use the image in accordance with your license.
Creative Commons is not a single license type, it has a collection of different types that dictate how you can use the image, including if you need to attribute the image, alter the image, only use it for noncommercial purposes etc.
Public Domain does not mean that if an image is on Google it is in the public domain. An image needs to meet certain conditions to be considered in the public domain.
For a low-risk approach to sourcing images, I use one of three strategies
1: I use my own photos,
This works well on my blog when it comes to talking about the ruin, as clearly there are no photos of the work that has just been completed untill I take them.
I do have an expensive camera and lenses, but honestly 99% of the time I just use my phone.
2: Image Sites
Websites such as Pixabay, Pexels, Unsplash offer images you can use for free for commercial use and with no need to attribute the creator.
This is perfect for sourcing images without the ´’google risk’ of using images you have no right to use.
If you want a copy of my Image Sources fact sheet that lists my Top Ten sites to find images you can safely use on your website, click the image below
3: AI generation
More and more I am turning to AL to generate my images, and though I tend to use MidJourney, I also use ChatGPT4 and Bing
I hope you found this useful, do please comment below and let me know what your image sourcing strategy is or tell me about your goto image creating site
Remember, when in doubt about an image’s copyright status, it’s safer not to use it.