Affiliate Marketing

From Training Wheels to Traffic

Last week I bought the grandchildren bikes…and watching learn to ride a bike has been a moving experience, filled with wobbles, spills, and jubilant triumphs. Strangley it made realise that it was exectly like my own journey into affiliate marketing.

Here’s how these two seemingly disparate activities share surprising similarities.

The First Steps: Finding Balance

When my grandchildren first got on their bikes, they were shaky and unsure. Training wheels provided some stability, but the real test was maintaining balance on their own.

When I first started affiliate marketing, I was all over the place, wobbling over to try this, wobbling over to try that, getting started, just to almost immediatley stop!

Partly it was because I lacked the skills to be able to maintain a stady progress, but also it was because I was so deperate to “get going”. To move out of the learning phase and into to the doing.

I wasn´t looking for overnight success, I was prepeared toi give it a week!

For me my ‘training wheels´were the coaches and otherts I relied on for guidance, and who helped steady me and encouraged me when I fell.

The Wobbles: Overcoming Challenges

Inevitably, there were falls. My grandkids scraped their knees and needed band-aids and encouragement to get back on their bikes.

In affiliate marketing, I faced setbacks too.

Early on I used a $50 free marketing token to try google ads…. I set up a campaign, forgot all about it, did not know about having to set a budget (I though it would just use up the $50 and stop) a month later I got a bill for several 100s of dollars!!!

I was embarressed and ashamed and felt so stupid… it took me a week to tell the current Mrs Simms!

I had to pick myself up, analyze what went wrong, and keep pushing forward.

Each wobble taught me something new.

Finding Momentum: The First Successful Ride

My youngets grandaughter found her momentum first, and was soon riding in straight line without the training wheels, (we were learning in a tennis court, and I am convinced that if the fence was not there, she would be in Lisbon by now!)

It was magical to see her face when she first realised she was nor being held, but riding on her own!!

For me, that same magical moment came when I saw my first significant spike in affiliate sales. It wasn’t just the financial reward that thrilled me; it was the validation of my hard work and persistence. Just like my grandkids felt the rush of wind as they pedaled faster, I felt the excitement of seeing my efforts translate into tangible results.

Sharing the Experience: Passing on Knowledge

One of the most rewarding aspects of watching my grandchildren learn to ride is being part of their journey.

I get to share in their successes and offer guidance when needed.

In the same vein, I’ve found joy in helping others navigate affiliate marketing.

Whether through blog posts, webinars, training course (like my First Steps course) or one-on-one mentoring, sharing my experiences and knowledge has become a fulfilling part of my affiliate life.

So, if you’re feeling a bit wobbly in your own journey, remember: every expert was once a beginner, and every fall is just a step closer to mastery. If you need help, drop me a line.

Please tell me about your experiences in starting out in affiliate marketing, comme

8 thoughts on “From Training Wheels to Traffic

  • Your analogy of learning affiliate marketing to your grandchildren learning to ride bikes is incredibly relatable and heart-warming. My Grandparents were there when I was learning so that truly brought a smile to my face.
    Your honesty about facing setbacks, like the unexpected bill from Google Ads, is both humbling and insightful. It’s a reminder that setbacks are a part of the learning process, and what matters most is how we pick ourselves up and keep moving forward.
    Its not about how hard you get hit, or how many times, its about how you get back up again!

  • Hi Tony,
    Great analogy on affiliate marketing. It’s just like learning how to walk. You have to crawl before you can start to walk. I’m still in the baby steps stage.

    You must be a very proud grandfather! My oldest just graduated high school last night. I can’t wait till my kids start to have their own kids, so I can enjoy them… No rush, but I’m looking forward to it. Thanks, and have a great week.

  • I love the analogy between learning to ride a bike and learning to ride the waves of affiliate marketing. It must have been a incredible scene and will be, I’m sure, an indelible memory for you to preserve. What an unfortunate experience with Google ads. They don’t make it clear that “you can cancel anytime”. It must have been in very, very small print.

  • Tony, starting out in affiliate marketing can feel like learning to ride a bike all over again, with wobbles and falls along the way. Just like your grandchildren, finding balance takes time and patience. It’s normal to face setbacks and challenges, but each stumble teaches valuable lessons that help us grow. When you finally find your momentum and start seeing results, it’s an exhilarating feeling of accomplishment. And just as you’ve shared your wisdom with your grandchildren, it’s wonderful to pass on knowledge and support to others embarking on their affiliate marketing journey. Remember, we’re all in this together, learning and growing along the way! I also like your social media videos of the house, keep going. Atif

  • Hi Tony!

    Great post. We all start at that beginner phase, and it can be frustrating waiting for results. A coach with experience and who enjoys teaching is the training wheels. I liked your analogy. We have to keep at it. Some get results faster than others. I guess I’m one of those people who takes them a little longer. It was encouraging to read your post. Thank you.

    • Thanks Alberto, the important thing is the direction of travel, not the speed!

  • Hi, Tony!
    This is a great article! It reminds me of when I learned to ride a bike. I learned on gravel, so it was a bit rough to say the least! LOL! I’m still in the falling stage of affiliate marketing. I can balance a bit and go a bit, but then I fall. I’m looking forward to learning the skills I need to be on my way to Lisbon! I feel like I’m almost there. Just a bit more practice needed.

    I like thinking of my journey in this way. Thanks for the analogy! Very encouraging!

    • Get peddling! You are doing grate Nakina, just keep going.


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